Songa a Swahili name meaning ‘move’ is the new name of a music android app that was recently launched by Safaricom. They say everyone has a musical taste and Safaricom seems to be taking opportunities in ensuring that every taste is well captured. The App was launched with the main aim being to offer an additional platform for local artistes to sell their music. Initially the only way the locals would promote their music cheaply was through ‘SKIZA’ and it is still very much in use.
According to Telco’s Marketing director, Ms Mulinge, the service will mainly provide additional income to Kenyan artists apart from promoting and marketing their music. “We are excited to launch yet another service that will provide an additional revenue stream to Kenyan artistes and increase their earnings,” said Ms. Mulinge.
In a statement, telco said that the app will be able to curate, codify and classify them into several genres and markets ranging from vernacular, to local and to world class international music. The app hopes to have a catalogue of over two million songs from over 400,000 artistes.
The Songa na Safaricom service will first give a free 14-day trial period to its customers but they will thereafter choose a subscription plan of either Sh 25/= a day, Sh150/= weekly or Sh 499/= monthly. This cost however may change depending on how well the app will trade in the local market. The prices were set with consideration of the market prices for other local apps such as Viusasa among others.
Safaricom gave a confirmation about the App and said that they have already concluded on their agreements with major international and African music labels and aggregators including Sony Music Entertainment, Africori, Ngoma among others even though some have not gone beyond the negotiation stages.
Customers can download the music app by simply dialing *812#
Other features that Songa will have is an Live Radio which allow the user to listen to radio live while using the App. However the App will only operate via internet connection but one can save music and video’s to listen while offline.